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LowLow - Ad Gal

Thursday, 30 May 2013

What is it with food ads aimed at women? Why do they bombard us with clichés? Why do they presume that all women have a negative relationship with food? LowLow have had enough and it's their mission to support and encourage women everywhere to have a healthy relationship with food.

The company have released a seriously funny parody advert which takes aim at the three female stereotypes, Smug Gal, Ditzy Gal and Muffin Gal, usually portrayed in diet food advertising. You know the ones; they’re usually dancing around in a red swimsuit, struggling to zip up their jeans or pretending to enjoy eating a dry rice cake. Take a look:

What do you think? I had certainly had a good chuckle.

LowLow don’t believe that anyone should have to sacrifice feeling good for looking good so all of their products contain at least 33% less fat than regular cheese which fits in naturally with a healthy and balanced lifestyle. I'm already a big fan of their cheese slices (just 1 ProPoint each!) and use them in toasties every week but I wanted to try their cheddar spread in a recipe and see if I could get that cheesy taste but for less points. I headed to their facebook page for inspiration and found some great recpies, I decided to try the following:

Spring Vegetable Risotto with LowLow
Serves 4

What you’ll need:

125g LowLow Mature Cheddar Spread
300g risotto rice
200g spears of asparagus, spears trimmed at an angle
250g small (frozen) peas
2 tbsp olive oil / low cal spray
1 large shallot, finely chopped
1 clove garlic, finely chopped
1.5l vegetable stock (hot)
3 spring onions, finely chopped
20g fresh chives, finely snipped

I used half the amount of cheese, peas and oil and added peppers and carrots to bulk the meal out and it came in at just 9 ProPoints on the Weight Watchers plan. So tasty and the cheese made it feel very indulgent. I wouldn't scrimp as much on the cheese next time and add an extra 4 ProPoints worth to the whole lot which would take the total per portion up to 10 ProPoints.

What to do:

1. Heat the oil in a large, heavy based saucepan. Add the shallots and garlic and sauté for 3-5 mins until they are soft. Remove and set aside. Stir in the rice so it becomes coated with oil.

2. Pour in half of the stock and stir. Cook stirring regularly until the stock is absorbed. Then pour in half the remaining stock. Repeat this process until the stock is used up and the rice is tender all the way through.

3. Stir in the LowLow Mature Cheddar Spread, asparagus, peas and spring onions. Cook for a further 3 or 4 mins until the vegetables are heated through but are not too soft. Serve immediately and sprinkle with chives.

If you want to try making this risotto yourself then leave a comment (with a contact email address) below letting us know what you think about the advert and one winner will be chosen at random (8pm,20.6.13) to recieve some LowLow vouchers. Simple!

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  1. I haven't got any sound on my laptop atm, but watched the advert anyway. Looked pretty funny though. I'm not sure which of the clichés I find most annoying in normal diet ads.

    I'd not heard of Low Low before - will have to keep an eye for them, as I do love cheese!


  2. I dont think you realise almost that companies are so cliched until you watch the advert! Defintely makes you think!

  3. Hi just made the risotto - added 200g king prawns, 200g of frozen peas and some courgette ribbons.
    Only used 125g of the cracked black pepper Low Low as it was all I had - but it was fabulous. Got a 9/10 from my 10 year old which is good going ( said it looked a bit mushy - which is why it wasn't a 10! - but its risotto - its meant to look mushy).

    Will definatey use the Low Low again - looked liek a proper dinner party meal - excellent, and I only tried it after seeing your post - so thanks.

    Cathy Clarke

    1. Glad you liked it! I used regular LowLow but will look out for the cracked black pepper one as it sounds gorgeous. This is such an adaptable recipe, you can put whatever you in the fridge in it really, Good way to use up leftovers.

  4. I love LowLow i usually put it on my bagels!
    Might try this recipe though :)

  5. It's so nice to see an advert that is actually not taking the cliche's seriously, makes a nice change to have a bit of humour in them!

    Jess xo


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